WONDERWOOD Branding
The project of development the logo and corporate identity for a young Ukrainian brand engaged in the production of children's eco-toys made of wood – WONDERWOOD.
Brand’s main products are wooden carriages and rocking horses.
The process of creating a logo began with the search for ideas, sketches and a selection of suitable font. I chose among the rounded sans-serif fonts to emphasize the safety of the product.
After some searches, I decided to leave only a bright and self-contained text logo. I "took apart" the letters to imitate the children's constructor and used overlays as a symbol of purity.
The main version of the logo.
The main colors of the logo and corporate identity are green, red, blue and yellow. According to research - moms, buying their children toys, pay attention to the logo and choose those which consist of 3 or more colors.
Elements of corporate identity.
Visualization
A box and company tape – this is how can be the product delivered to the customer.
Price Tag
Instagram page. A short version of the logo becomes an avatar of the store.
